Privacy Policy

1. Introduction

VersaBadge, LLC ("VersaBadge", "we", "us", or "our") is committed to protecting your privacy and the confidentiality of your Personal Information (as defined in Section 2 below). This privacy policy (the "Privacy Policy") describes how we treat the information we collect when you use our website, www.versabadge.com (the "Website"), or otherwise provide Personal Information to us by email, in person, or over the phone.

This Privacy Policy describes:

• how we collect, use, disclose, and protect the Personal Information of users of the Website;
• the types of information we may collect from you or that you may provide, including when you visit, use, or request a demo on the Website;
• the cookies and similar tracking technologies used on the Website, the third parties that provide them, and how you can control them; and
• our practices for collecting, using, maintaining, protecting, and disclosing that information, including the privacy rights available to you under applicable law.

This Privacy Policy, together with the Website terms of use (the "Terms of Use"), governs your use of the Website. Please read this Privacy Policy carefully. Where required by applicable law, we will obtain your consent before collecting or using your Personal Information, including through the cookie consent banner described in Section 3.

2. Personal Information

"Personal Information" means information about an identifiable individual, or information that can reasonably be used, alone or in combination with other information, to identify an individual. Personal Information does not include information that has been anonymized or aggregated such that it can no longer reasonably be used to identify an individual.

3. What We Collect

Information You Provide to Us

We collect Personal Information that you voluntarily provide to us, including when you request a demo, contact us through the Website, subscribe to communications, or otherwise correspond with us. This may include your name, email address, phone number, job title, organization, and the contents of your message.

Information Collected Automatically: Cookies and Tracking Technologies

When you visit the Website, we and our service providers use cookies, pixels, web beacons, and similar technologies to collect information about your device and how you interact with the Website. A cookie is a small file stored on your device when you visit a website.

Your choices. When you first visit the Website, a cookie consent banner allows you to accept or decline non-essential cookies. Analytics and advertising technologies described below are not activated unless you consent. You can change or withdraw your consent at any time using the Cookie Settings link in the Website footer. You may also configure your browser to refuse cookies, although parts of the Website may not function properly without essential cookies.

We use the following categories of cookies and tracking technologies:

Strictly necessary. Required for the Website to function and to record your cookie preferences. These do not require consent. This includes the cookie that stores your consent choices (__hs_cookie_cat_pref).

Analytics (with your consent). Used to understand how visitors use the Website so we can improve it.

ProviderTechnologyPurposeTypical durationHubSpothubspotutk, __hstc, __hssc, __hssrcVisitor analytics and linking Website activity to our customer relationship recordsUp to 6 monthsGoogle Analytics_ga, _ga_*Website usage statistics and reportingUp to 2 years

Advertising (with your consent). Used to measure our advertising, build advertising audiences, and identify business visitors for outreach.

ProviderTechnologyPurposeTypical durationGoogle Ads_gcl_au and related technologiesConversion measurement and remarketing audiences for Google advertisingUp to 3 monthsLinkedIn (Insight Tag)LinkedIn cookies and pixelsConversion measurement and advertising audiences on LinkedInPer LinkedIn's cookie policySopro (Outbase)_obid and related technologiesIdentifying business visitors to the Website to support business-to-business outreachUp to 12 months

Where you decline consent, Google services may still receive limited, cookieless, aggregated signals that are flagged as non-consented and are not used to identify you or build advertising profiles.

4. Analytics and Advertising Partners

We work with the following third-party providers, each of which processes information as described below and in its own privacy policy:

• HubSpot, Inc. provides our customer relationship management, website analytics, forms, and cookie consent management. See HubSpot's privacy policy at hubspot.com/legal/privacy-policy.
• Google LLC provides Google Analytics, Google Tag Manager, and Google Ads services, including conversion measurement and remarketing. You can learn how Google uses data at policies.google.com/technologies/partner-sites and opt out of Google Analytics at tools.google.com/dlpage/gaoptout. You can manage Google ad personalization at adssettings.google.com.
• LinkedIn Corporation provides the LinkedIn Insight Tag for advertising measurement and audiences. You can manage LinkedIn advertising preferences at linkedin.com/psettings/advertising, and LinkedIn's cookie policy is available at linkedin.com/legal/cookie-policy.
• Sopro (The Outbase Group) provides business visitor identification services that may associate your visit with your business contact details for business-to-business outreach purposes. Sopro's privacy information is available at sopro.io/legal/privacy.

These providers only receive information from the Website in accordance with your cookie consent choices, as described in Section 3.

5. Use and Disclosure of Personal Information

We use the Personal Information we collect to:

• provide, operate, and improve the Website and our products and services;
• respond to your inquiries and demo requests;
• send you communications you have requested or, where permitted by law, communications about our products and services;
• understand how the Website is used and measure the effectiveness of our marketing, in accordance with your consent choices; and
• comply with our legal obligations.

We may disclose Personal Information:

• to our service providers who process it on our behalf, including the providers listed in Section 4;
• to comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law;
• to enforce or apply our Terms of Use and other agreements; and
• if we believe disclosure is necessary or appropriate to protect the rights or property of VersaBadge or others.

The information that we collect from you may be processed, stored, and/or transferred to a destination outside of the jurisdiction in which you reside. Where Personal Information is processed, stored, and/or transferred outside of your jurisdiction of residence, it is subject to the laws of that foreign jurisdiction and may be accessible to that jurisdiction's government, courts, and law enforcement. We take steps designed to ensure such transfers comply with applicable law.

We do not sell Personal Information for money. Some jurisdictions define the use of advertising cookies and similar technologies as a "sale" or "sharing" of personal information, or as "targeted advertising"; your rights in respect of those activities are described in Sections 3 and 10 through 12.

6. External Links

The Website may contain links to third-party websites and plug-ins. Enabling those connections may allow the third party to collect or share data about you. Other websites and plug-ins are governed by privacy policies and practices that may differ significantly from those of VersaBadge. We strongly recommend that you review the privacy policies and practices applicable to Personal Information collection of a linked website before submitting any Personal Information to linked websites. We do not accept any responsibility or liability for the content or the privacy practices of other websites, whether or not linked to our Website.

7. Storage and Security

The security of your Personal Information is very important to us. We use physical, electronic, and administrative measures designed to secure your Personal Information from accidental loss and/or unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of information transmitted to the Website, and any transmission is at your own risk.

8. Accuracy, Retention, and Withdrawing Your Consent

We take reasonable steps to ensure that the Personal Information we hold is accurate and retained only for as long as necessary for the purposes described in this Privacy Policy or as required by law. You may request access to, and correction of, the Personal Information that we hold about you by contacting us using the details in Section 13.

You may withdraw your consent to our collection and use of your Personal Information at any time, subject to legal or contractual restrictions:

• Cookies and tracking: use the Cookie Settings link in the Website footer to change or withdraw your cookie consent at any time. Your updated choices take effect immediately for future tracking.
• Marketing communications: use the unsubscribe link included in our emails, or contact us using the details in Section 13.
• Other uses: contact us using the details in Section 13.

We may not accommodate a request to change Personal Information if we believe the change would violate any law or legal requirement, or would cause the Personal Information to be incorrect. We may request specific information from you to help us confirm your identity before responding to a request.

9. Electronic Correspondence

Where required by applicable law, including anti-spam legislation, we will obtain your consent before sending you commercial electronic messages, and every such message will include a means to unsubscribe.

10. United States State Privacy Rights

If you are a resident of California or another U.S. state with a comprehensive privacy law, you may have rights that include: the right to know what Personal Information we collect and how we use and disclose it; the right to access and receive a copy of your Personal Information; the right to correct inaccurate Personal Information; the right to delete your Personal Information; and the right to opt out of targeted advertising and of the "sale" or "sharing" of personal information as those terms are defined under applicable state law.

You can exercise your opt-out right for cookie-based targeted advertising directly through the Cookie Settings link in the Website footer by declining advertising cookies. For all other requests, contact us using the details in Section 13. We will not discriminate against you for exercising your privacy rights. You may designate an authorized agent to make requests on your behalf as permitted by applicable law.

11. Canadian Privacy Rights

We handle Personal Information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, for Quebec residents, Quebec's Act respecting the protection of personal information in the private sector (as amended by Law 25). You have the right to request access to and correction of your Personal Information, to withdraw your consent as described in Section 8, and, where applicable, to request information about how your Personal Information is used and disclosed. Quebec residents may also have the right to request the cessation of dissemination of their Personal Information in certain circumstances. To exercise these rights, contact us using the details in Section 13.

12. European Economic Area and United Kingdom

If you are located in the European Economic Area or the United Kingdom, we process your Personal Information on the following legal bases: your consent (for analytics and advertising cookies, and for marketing communications where required); performance of a contract or steps taken at your request (for example, responding to a demo request); and our legitimate interests (for example, operating and securing the Website), where those interests are not overridden by your rights.

You have the right to access, rectify, or erase your Personal Information; to restrict or object to its processing; to data portability; and to withdraw consent at any time without affecting the lawfulness of processing before withdrawal. You also have the right to lodge a complaint with your local supervisory authority. To exercise these rights, contact us using the details in Section 13.

13. Changes and Contacting Us

We reserve the right to amend this Privacy Policy at any time by posting an amended Privacy Policy on the Website, and we encourage you to review it periodically. Where changes materially affect how we use your Personal Information, we will take additional steps to notify you or obtain your consent where required by applicable law.

If you have any questions about VersaBadge, the Website, or this Privacy Policy, or wish to exercise any of the rights described above, please contact:

VersaBadge, LLCAttn: CEO15